Monday, February 9, 2009

Re-Market using New Acronyms

It seems that everything has an acronym these days. Just read an article about re-naming TARP (Treasury Asset Relief Program) - i.e. the bailout. It seems that it has a negative connotation - so they need to re-market it! Maybe we can do the same...

Losing business to price cutters: STOP - Sell To Other People

Reduction in force (already an acronym RIF): HIRE - Happy In Retirement Exercise

Rude Customers or Suppliers: PLEASE -Practice Living Each Action Solicitiously Evermore

People who don't return phone calls: RISE -Refuse Insult Seek Encouragement

Not spending money on marketing: PROFIT - Prepare Real Options For Increasing Transactions

Maybe you have others to add? It's all how you look and act on things!

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