Punxsutawney Phil says 6 more weeks!

Groundhog Day can offer us a few insights about marketing. Phil has seen his shadow 97 times out of 112 recorded observances. That's 86% of the time that we get 6 more weeks of winter. With these odds, we should plan for winter most of the time. I compare it to the 80/20 rule by Pareto - 80% of your business comes from 20% of your customers. Plan to spend most of your time with them. They are the foundation of your business.

The 6 more weeks of winter gets me thinking about events and planning for the weather - umbrellas, ponchos, sunscreen (events in Hawaii?), jackets, hats. We need to give our audience a great experience and that includes thinking about the weather.

Then there's his name: Punxsutawney Phil. It's catchy. We all want to grab our audience's attention for a sale, a visit to a booth or a meeting. Turn It Up!

Finally, continuity plays a great part in maintaining and growing your business. The efforts you make tday will reap benefits in months and years ahead. 112 years of recorded observances for Phil is a success story full of heart that grows every year.