Monday, February 23, 2009
CloseOuts in Promotional Products
If you like a great deal, try shopping close outs. There is the old "4 P's of marketing" - price, product, place and promotion. Close outs offer at least 2 and maybe 3 of the 4. You get great prices since the manufacturers and retailers are motivated to sell. The place of distribution can be retail, wholesale, and online. There are lots of ads for these items - they tend to be the loss leaders that get you into a store or they are promoted in order to reduce inventory. The one are that might suffer is product - in terms of variety. Often, the product is a close out due to color, style, outdated model, etc. If you can go into a buying situation with an open mind on the product, you can get a great deal and still accomplish your objectives. Ask us about close outs on promotional products.
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