Get Some Propinquity!

Huh? Propinquinty is a noun meaning nearness or the property of being close together. How well do you know your customers? Who is your ideal customer? Start by looking at your most profitable customers that also refer business to you. Once you have a clear picture of whom that is...practice propinquity. Take them to lunch or coffee. Get some face-to-face time. Most people are feeling a bit fearful right now - why not assure them of your relationship and services. It'll be fun too!