What's in a Name?

I have noticed a couple of recent naming contests: one for a gorilla and another for the Nasa Node 3. There's even a comedian Stephen Colbert who is asking his fans to put his name in for the Nasa Node. Marketing executives spend enormous amounts of time and money thinking about the names of products and services. Who would've thought that words like google and yahoo would end up being company names? I'd love to name headache medicines...ZapHead, NumbSkull, or ThroBgone. In the corporate wearable world, we get lots of names for green: celery, olive, moss, mint, lime. What would you name after yourself or what do you want to name?