Happy Birthday Dr. Seuss! For years, our local elementary school has held a Dr. Seuss breakfast with green eggs and ham to celebrate his birthday and to promote reading. They also provide regular eggs for those too squeamish to eat the green ones. Many kids can not be convinced that the green ones taste the same as the regular ones. Other kids love eating the green ones, feeling very daring in the process. So, how does Sam convince his friend to eat them? By encouraging him to try them in many different ways (in a house, a car...). How can you encourage your customers to try you?
Think like Sam-
How many different ways can your customers work with you?
How many different ways can the customer pay?
How many different options can you offer?
You don't just want daring customers (there aren't as many of those). You need the regular egg eaters too. You will get more customers here and there; you will get them everywhere!
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