How do people purchase products and services? They have to take an action...go online, call someone, walk into a store, or email a business. Why they take an action is the source of much discussion, books, marketing classes. While the "why" is important, the "where" is too. Where are you customers when they want to buy your products or services? In the car...hungry for lunch? At home...the shower is backed up. In front of the computer...out of service awards?
Wouldn't it make sense to be in front of your customers when they wanted you? Consider giving them something that will be there when they need you. The refrigerator magnet, the travel mug, the mousepad, etc. Make it easy for them to take that action!
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