Growing plants is a frequent metaphor for the sales process: plant a seed, fertilizer, weed, mulch, enjoy the new growth and then continue the care. As marketing and sales professionals, we undertake the same process. We know to do all of these steps simultaneously (that seed from November might need fertilizing now while a new seed is being planted somewhere else). Many people have put themselves in the "mulching" step - covering themselves with excuses for not doing business. They are hibernating until "this thing" blows over. Successful businesses will continue to all the growing steps. What are you doing to plant new seeds? Weed out the bad prospects? Care for current customers?
Check out this link to an article written after 9-11 - very appropriate to today's climate.
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