Why give naked pens?

I like receiving gifts. I like ripping the wrapping paper and opening box. Friends usually take the time to wrap a gift or put a card into an envelope. So I am not sure why companies so often ignore the packaging of their corporate gifts. They give out naked gifts! Maybe it's one step too many to think about or maybe it's the cost. Whatever it is, I know that they might show more appreciation for their clients if they took that extra step and showed that they care - one step more than most.

Most nice gifts come in boxes that can be decorated. Some can have cards inserted into the box for a nominal fee. Wrapping paper and tissue can also be customized. All it takes is another step...and a naked pen can become a well dressed and appreciated gift.