Wednesday, February 13, 2008

Will you pay for organic?

As we know from grocery shopping, an organic apple costs about 20% more than a non-organic one. As consumers, we decide whether the extra cost is worth it to us based on what we value. In the promo world, organic t-shirts also cost more than regular cotton t-shirts. Is it worth it? That depends on what a company values. Does your company have a "green" initiative? Our largest industry tradeshow was full of organic, green and recycled products...are you interested?

I really like some of the recycled notebooks, bags and pens. They are modern and simple. They also cost a bit more, but I think you get more bang for your buck there. It's always worth it to pay a bit more for promotional products that have more value and keep the message around longer.

Maybe the Prius owners of the world (people who are willing to pay a bit more for a car that is ecological) will start asking their companies for "green" branding gifts.

1 comment:

taste memory said...

It depends...access to FRESH organic is limited where I'm @...my local supermkt chain has an organic section~when I am lucky a good portion goes on sale & is pretty competitive with non-organic items.

I went to school in Oakland....love the area; quite underrated.

Thanks for your comments~ intrsting site you have; plan to return myself.