What a free cup of coffee can do for you! Starbucks announced on November 1st that it would give away a free cup of coffee to everyone who voted in this election. Wow! It's likely that they gave away hundreds of thousands of cups (they are not telling) for free...I wonder how many muffins were sold? You can check out their ad for it: http://www.youtube.com/watch?v=a2J8KJDsqqY.
What can you do to create buzz? Think about your tradeshows and events. Your prospects might need an extra something to get them to stop by. What could that be? A free pen? Maybe. What about hand warmers? Or a slinky? Or gingerbread cookies? Connect with them in a fun way - the connection will last longer. Build your relationship with them over a free energy drink. That creates a buzz!
Monday, November 10, 2008
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